:root {
  --bg: #F7F4EF;
  --bg-alt: #EDE9E2;
  --fg: #1A1714;
  --fg-2: #5C5650;
  --accent: #E85D04;
  --accent-dark: #C44D00;
  --border: #D9D4CC;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', sans-serif;
  font-size: 1rem;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* Navigation */
.nav {
  padding: 1.25rem 2rem;
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo {
  font-family: 'Archivo Black', sans-serif;
  font-size: 1.25rem;
  color: var(--fg);
  letter-spacing: -0.02em;
}
.nav-tagline {
  font-size: 0.8125rem;
  color: var(--fg-2);
  font-weight: 400;
}

/* Hero */
.hero {
  padding: 5rem 2rem 4rem;
}
.hero-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.hero-headline {
  font-family: 'Archivo Black', sans-serif;
  font-size: clamp(2.5rem, 6vw, 4rem);
  line-height: 1.08;
  letter-spacing: -0.03em;
  color: var(--fg);
  max-width: 18ch;
  margin-bottom: 1.75rem;
}
.hero-sub {
  font-size: 1.125rem;
  color: var(--fg-2);
  max-width: 52ch;
  line-height: 1.7;
}

/* Section label */
.section-label {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--accent);
  margin-bottom: 0.875rem;
}

/* What */
.what {
  padding: 5rem 2rem;
  background: #FFFFFF;
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.what-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.what-headline {
  font-family: 'Archivo Black', sans-serif;
  font-size: clamp(1.75rem, 4vw, 2.5rem);
  line-height: 1.15;
  letter-spacing: -0.025em;
  color: var(--fg);
  max-width: 22ch;
  margin-bottom: 3rem;
}
.what-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2.5rem 2rem;
}
.what-item {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}
.what-icon {
  width: 2.5rem;
  height: 2.5rem;
  background: var(--accent);
  border-radius: 6px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: white;
  margin-bottom: 0.25rem;
  flex-shrink: 0;
}
.what-item h3 {
  font-family: 'Archivo Black', sans-serif;
  font-size: 0.9375rem;
  letter-spacing: -0.01em;
  color: var(--fg);
}
.what-item p {
  font-size: 0.875rem;
  color: var(--fg-2);
  line-height: 1.65;
}

/* Niches */
.niches {
  padding: 5rem 2rem;
}
.niches-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.niches-headline {
  font-family: 'Archivo Black', sans-serif;
  font-size: clamp(1.75rem, 4vw, 2.5rem);
  line-height: 1.15;
  letter-spacing: -0.025em;
  color: var(--fg);
  max-width: 22ch;
  margin-bottom: 2.5rem;
}
.niches-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-bottom: 1.75rem;
}
.niche-pill {
  display: inline-block;
  padding: 0.5rem 1rem;
  background: var(--fg);
  color: var(--bg);
  font-size: 0.8125rem;
  font-weight: 600;
  border-radius: 2px;
}
.niches-note {
  font-size: 0.875rem;
  color: var(--fg-2);
  font-style: italic;
}

/* Proof / Stats */
.proof {
  padding: 5rem 2rem;
  background: var(--accent);
}
.proof-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.proof .section-label { color: rgba(255,255,255,0.7); }
.proof-headline {
  font-family: 'Archivo Black', sans-serif;
  font-size: clamp(1.75rem, 4vw, 2.5rem);
  line-height: 1.15;
  letter-spacing: -0.025em;
  color: #FFFFFF;
  max-width: 22ch;
  margin-bottom: 1.25rem;
}
.proof-body {
  font-size: 1rem;
  color: rgba(255,255,255,0.85);
  max-width: 58ch;
  line-height: 1.75;
  margin-bottom: 3rem;
}
.proof-stats {
  display: flex;
  gap: 3rem;
  flex-wrap: wrap;
}
.proof-stat {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}
.stat-number {
  font-family: 'Archivo Black', sans-serif;
  font-size: 2.5rem;
  color: #FFFFFF;
  letter-spacing: -0.03em;
  line-height: 1;
}
.stat-label {
  font-size: 0.8125rem;
  color: rgba(255,255,255,0.75);
  max-width: 18ch;
  line-height: 1.4;
}

/* Manifesto */
.manifesto {
  padding: 5rem 2rem;
  background: var(--fg);
}
.manifesto-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.manifesto-headline {
  font-family: 'Archivo Black', sans-serif;
  font-size: clamp(1.5rem, 3.5vw, 2.25rem);
  line-height: 1.2;
  letter-spacing: -0.025em;
  color: #FFFFFF;
  max-width: 26ch;
  margin-bottom: 1.5rem;
}
.manifesto-body {
  font-size: 1rem;
  color: rgba(255,255,255,0.7);
  max-width: 58ch;
  line-height: 1.75;
}

/* Closing */
.closing {
  padding: 5rem 2rem;
}
.closing-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.closing-headline {
  font-family: 'Archivo Black', sans-serif;
  font-size: clamp(1.75rem, 4vw, 2.5rem);
  line-height: 1.15;
  letter-spacing: -0.025em;
  color: var(--fg);
  max-width: 20ch;
  margin-bottom: 1.25rem;
}
.closing-body {
  font-size: 1rem;
  color: var(--fg-2);
  max-width: 50ch;
  line-height: 1.75;
}

/* Footer */
.footer {
  padding: 3rem 2rem;
  border-top: 1px solid var(--border);
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.footer-logo {
  font-family: 'Archivo Black', sans-serif;
  font-size: 1.125rem;
  color: var(--fg);
  display: block;
  margin-bottom: 0.5rem;
}
.footer-tagline {
  font-size: 0.875rem;
  color: var(--fg-2);
  margin-bottom: 0.25rem;
}
.footer-copy {
  font-size: 0.8125rem;
  color: var(--fg-2);
}

/* Responsive */
@media (max-width: 768px) {
  .hero { padding: 3.5rem 1.5rem 3rem; }
  .what { padding: 3.5rem 1.5rem; }
  .niches { padding: 3.5rem 1.5rem; }
  .proof { padding: 3.5rem 1.5rem; }
  .manifesto { padding: 3.5rem 1.5rem; }
  .closing { padding: 3.5rem 1.5rem; }
  .footer { padding: 2.5rem 1.5rem; }
  .what-grid { grid-template-columns: repeat(2, 1fr); }
  .proof-stats { gap: 2rem; }
  .stat-number { font-size: 2rem; }
  .nav-tagline { display: none; }
}

@media (max-width: 480px) {
  .what-grid { grid-template-columns: 1fr; gap: 2rem; }
  .proof-stats { flex-direction: column; gap: 1.5rem; }
}